Hi, I’m Caleb, the chef and owner of Sweet Cubby’s. Since this is my first blog post, I figured I’d start by introducing myself and explaining where the name came from.
As a kid, my nickname was “Cubba.” My older siblings had a hard time pronouncing Caleb when they were little, and that’s how Cubba was born. We also called my Uncle Bruce “Bubba,” so our family had both a Cubba and a Bubba! My mom even had a little jingle she would sing to me: “Cubba wubba was a bear, cubba wubba had no hair…” I can’t remember the rest, but I still remember how playful it was. Somewhere along the way, Cubba became “Cubby,” and it stuck. When I was choosing a name for my business, I kept coming back to it. Sweet Cubby’s felt like me—a name with a little family history and a lot of happy memories behind it. That playful feeling from my mom’s jingle stayed with me, too, and helped inspire the personality I wanted for the brand and logo.
Caleb and his cousin, Anthony growing up in Queens, NY.
My love of baking goes back to being in the kitchen with my mom, Aunt Annie, Aunt Ardelle, and Grandma Lois. Baking with them is part of what made my childhood so happy, and those memories still mean a lot to me. They’re a big reason I love doing this today.
There’s something really satisfying about making something and watching people enjoy it together. That’s what I want for Sweet Cubby’s. Whether you’re celebrating something special or just sharing a treat with someone you love, I hope what I make brings a little happiness to your day.
Working as a pastry cook at ESCA in New York City.
I’ll be sharing what I’m baking, some stories, and a little of what goes into running Sweet Cubby’s here. Thanks for being here at the beginning. I’m excited to share it with you.
—Caleb
Chef, Owner & the Original Cubby